Hasbro’s VP of Global Publishing on Future of Transformers and G.I. Joe Comic Books

  Posted in Comics and Books, Entertainment on August 14th, 2022 by andersonh1

During San Diego Comic-Con 2022, Michael Kelly, the vice president of global publishing at Hasbro, talked about the future of the Transformers license once it expires for IDW at the end of the year.

“Actually, we’re in a bit of a transition at the moment, as you might have heard,” Kelly tells Nerd Reactor. “So we’ve been with IDW on the comic book front, with Transformers and Joe, and that’s going to be ending at the end of this year. We’re not ready yet to announce who our new partner is, but we’ve already begun some creative discussions.”

With a new partner, Kelly is excited to see a new direction with Transformers and G.I. Joe in the comic book space.

“Certainly there’ll be plenty of things that they’ll be familiar with,” Kelly continued. “Because again, we’re not going to completely reinvent the brands, but I think what they’ll find is a fresh take on the storytelling and the characters. Probably develop a little bit more slowly to try and bring some new fans in as well as by starting out focusing on two or three main characters and really giving them a lot of depth and a lot of personalities and then building out the team of characters as we go along. So yeah, that’s usually what we do.”

Read the rest of the interview here.


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