By almost any measure, $69 million is a heck of a lot of money.
Not so for â€œTransformers: The Last Knight,â€ which is tracking to make that much in North America during its five-day opening frame. The problem isnâ€™t just that itâ€™s up against a $217 million production budget, although thatâ€™s part of it. With China powering an estimated $196.2 million international opening, Paramount and Hasbro are leaning on the filmâ€™s global appeal to justify its place in the series.
But the bigger red flag for â€œTransformersâ€ No. 5 lies in the franchiseâ€™s history of opening at around $100 million domestically for the past three installments. This raises a lot of questions, all centering around who or what is to blame for â€œThe Last Knightâ€™sâ€ lower numbers. Here are three reasons why the movie may have underperformed.
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