For the first time in its history, Hasbro has unveiled a program in which Transformers fans can help create an all-new Transformers character that will be introduced into the brand’s rich lore forever, including an action figure in next year’s “Thrilling 30” anniversary line as well as appear in official Transformers comic books. HASBRO INVITES KIDS AND FANS TO CREATE NEW TRANSFORMERS CHARACTER
Opening Globally Today, the “Fan Built Bot†Poll Kicks-Off Celebration of the Iconic Brand’s 30th Anniversary by Allowing Fans to Create New Transformers Character
Pawtucket, R.I. (April 18, 2013) — For the first time in history, the Hasbro, Inc. (NASDAQ: HAS) TRANSFORMERS brand is inviting fans of all ages around the globe to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS’ brand 30th anniversary in 2014, the “Fan Built Bot†Poll kicks off today, and will run through May 5th on TRANSFORMERS.com/vote. Continue reading Hasbro Invites Fans to Create New Transformers Character