HASBRO TO SHOWCASE ITS ICONIC POP CULTURE BRANDS AT COMIC-CON INTERNATIONAL
Premier Branded Play Company to Debut its New TELEPODS Play Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY LITTLE PONY and More with Fans in San Diego
Hasbro, Inc. (NASDAQ: HAS) returns to Comic-Con International in San Diego to showcase it’s globally renowned and influential pop-culture brands including TRANSFORMERS, MY LITTLE PONY, KRE-O and G.I. JOE as well as licensed toy lines for ANGRY BIRDS STAR WARS, MARVEL, STAR WARS, and STAR TREK. From toys and games, to major motion pictures, video games, comics and television programs, few exhibitors at Comic-Con International come close to the world-class portfolio of Hasbro brands that continue to be re-imagined and entertain kids and fans around the world. Hasbro will celebrate the many ways it brings popular brands and characters to life with a robust lineup of panels, autograph sessions, special edition toys, giveaways and more, at this year’s convention – all created with Hasbro’s most passionate and dedicated fans in mind.
Comic-Con International will also be the first place fans and families will be able to experience the TELEPODS platform from Hasbro, a fully-integrated play experience for the mobile generation that “teleports†physical characters into digital gaming and app experiences. The TELEPODS line will first be released this fall based on and fully integrated into the highly anticipated new app ANGRY BIRDSâ„¢ STAR WARS® II, from Rovio Entertainment and Lucasfilm, also announced today. The TELEPODS line uses new technology to allow kids to play in two ways: in the physical space and through integration into top-tier apps. Continue reading SDCC13 – Hasbro Official Comic-Con Press Release
June 29th, 2013 – TFviews is here at Botcon in San Diego, California to cover the Transformers news at the Hasbro panel. No photos are allowed at the panel, so it’s all descriptions from here.