New Packaging for Transformers, Other Hasbro Brands

Hasbro has sent word that they’re updating their packaging for 2024 Transformers and other Hasbro 6″ collector lines, which is great news! Read on for more…

Here’s what the Big Potatohead had to say for itself:

“This year, in a continued effort to enhance the experience for fans of action figures and our recent steps to reevaluate our packaging goals, Hasbro created a new packaging structure for 6-inch figures.

Starting in Fall 2024, fans can expect the new packaging design across G.I. JOE and TRANSFORMERS, along with premier collaboration brands Star Wars™ and Marvel 6-inch collector figures. The new packaging structure features improved visibility of the figure and accessories, more robust packaging materials to protect against damage, and an improved unboxing experience for the figure and accessories. This new structure will also provide consistency across package size and design aesthetics for collectors who purchase figures across our brands.

This update does not include packaging for fan collectible products like the 6” Marvel Retro line, Star Wars Vintage and Retro, and G.I. JOE Retro, where packaging is part of the product experience and typically retained intact for fan display and collections.  

We listened to our fans and collaborated with our partners to make these updates. “

Here’s a gallery of some packaging samples of every line… but Transformers: