Hasbro and Rovio Announce Angry Birds Transformers

  Posted in Entertainment on June 17th, 2014 by JediTricks TF

ABTFkey_art_1920x1080 (1)
You are not going to believe this one! After Hasbro worked with Rovio last year on Lucasfilm’s Angry Birds Star Wars II’s Telepods line, Hasbro and Rovio got cozy and worked together on Angry Birds Go! racing game with Telepods, then set about to taking the Angry Birds franchise and the Telepods franchise to the next level… Angry Birds Transformers! And this is just a guess, but it looks like this one will combine traditional Angry Birds play with the racing play, because that’s what Transformers do when they’re not robots, they drive. Here comes the press release… 

Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their fans. ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the innovative TELEPODS platform.

“We’re really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today. People are going to love it!”

“ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand,” said John Frascotti, Chief Marketing Officer at Hasbro. “We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience.”

ABTF Key Visual
Later this year, Hasbro will introduce a product line featuring TELEPODS technology which will enable fans to teleport their favorite ANGRY BIRDS TRANSFORMERS characters into the game and gain unique powers. The ANGRY BIRDS TRANSFORMERS franchise follows successful collaborations between Hasbro and Rovio including the ANGRY BIRDS STAR WARS and ANGRY BIRDS GO! product lines, as well as the upcoming ANGRY BIRDS STELLA: TELEPODS line which will be available September 2014. In 2013, the companies announced an expanded licensing agreement making Hasbro its premier toy and game licensee. Hasbro and Rovio will reveal more exciting ANGRY BIRDS TRANSFORMERS products and content over the next few weeks. Keep an eye on transformers.angrybirds.com for more info.

Discuss this in the forums, because how can you not have an opinion on this one?!?


Previous Article | Next Article