Hasbro has applied to trademark the name “Hasbrocon”. The application was filed on Monday, 9th of May 2016. With all the rumors that this years Botcon could well be the last, it’s not a stretch to wonder if Hasbro plans to run their own convention to promote their various brands.
Category: Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film
Thanks to “Transformers at the Moon” for this information.

Transformers is about giant robots that can change into vehicles and other forms, but its finest moments are when these would-be automotons show their own kind of humanity. And in the new ongoing series Transformers: Till All Are One debuting this June, writer Mairghread Scott is looking to make it the most human story yet.
Calling all Autobots! Get ready to roll out with great new products and exciting new entertainment for TRANSFORMERS: ROBOTS IN DISGUISE this AUTOBOT AUGUST!
As of right now, 11am PDT, our friendly neighborhood HasbroToyShop website has all 3 of the SDCC 2015 exclusive sets available at their convention prices. These pieces may or may not last long, so if you want ’em, now is your last chance to get them directly.