New Masterpiece Dinobot Images

Thanks to Loopaza Mega Store for sharing images of the upcoming Masterpiece Dinobot from Figure King #238 on their Facebook page. The photos give us a useful size comparison with the other Masterpiece Beast Wars figures, as well as a good look at all the accessories that will be available with this very show-accurate figure.

This month’s Figure King of Transformers covering the full details of coming up Masterpiece MP-41 Beast Wars Dinobot, fully transforms between Robot and Beast mode, with 2 color LED lighting effect on his eyes and more.

Mattel snubs Hasbro’s latest acquisition approach

We won’t be seeing that Barbie/Transformers crossover just yet.

Mattel Inc has rebuffed Hasbro Inc’s latest takeover approach, people familiar with the matter said on Wednesday, casting uncertainty over the potential combination of the world’s two largest toy companies.

Mattel’s rebuttal indicates that Margaret Georgiadis, who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro, even though Mattel’s stock has significantly underperformed that of Hasbro in the last year.

Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, the sources said.

The terms Hasbro has proposed could not be learned, and it is not clear whether negotiations between the two companies will continue. The companies have engaged in multiple rounds of deal talks over the last two decades.

Read the rest of the article here.

Transformers finalists for Toy Hall of Fame, do not make the cut

Transformers almost made it to the The National Toy Hall of Fame, according to this USA Today article.

The annual inductees are chosen on the advice of historians and educators following a process that begins with nominations from the public. To make the hall of fame, toys must have inspired creative play across generations. Historic and modern versions of the winners are displayed in the hall.

This year’s finalists were: the board games Risk and Clue, the Magic 8 Ball, Matchbox cars, My Little Pony, the paper airplane, PEZ candy dispenser, play food, sand, Transformers, the card game Uno and Wiffle ball.

Sadly, Optimus and Megatron lost out to paper airplanes, Clue and the Wiffle Ball.

Is this the replacement for Botcon?

Hasbro smileHasbro has applied to trademark the name “Hasbrocon”. The application was filed on  Monday, 9th of May 2016. With all the rumors that this years Botcon could well be the last, it’s not a stretch to wonder if Hasbro plans to run their own convention to promote their various brands.

Category: Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film

Thanks to “Transformers at the Moon” for this information.

KRE-O Transformers Cybertron High KREON Class of 1985 30-Pack Review

B51520000_KRE_SDCC_85_YEARBOOK_OpenThat’s quite a title for a product! But it’s such a fun product that who cares.

The KRE-O Transformers Cybertron High KREON Class of 1985 30-Pack is exclusive to San Diego Comic Con 2015 at the HasbroToyShop booth (#3329) for SRP of $60, and a limited quantity will be made available on HasbroToyShop.com after the show as well.

It’s another yearbook, 30 more characters introduced in the Transformers brand 30 years ago, which means this time it’s harkening back to 1985. Unlike last year’s inaugural KREO Class of ’84 set, this new Class of ’85 set has a lot more style, and calls back to some 1985 gems like Jolt cola (“Volt Cola”), The Goonies (the treasure map), and several pieces from Back to the Future (the Jetfire Be Good song disc, the Grays Sports Almanac, the flier with the newspaper front page about the clock tower). Continue reading KRE-O Transformers Cybertron High KREON Class of 1985 30-Pack Review

Official Details on SDCC 15 Hasbro Transformers Exclusives

San Diego Comic Con starts July 8th, and Hasbro is bringing a trio of great exclusives to the convention via their HasbroToyShop booth, as well as being made available in select quantities from the HasbroToyShop.com website after the convention. Here’s Hasbro’s official details and images for Devastator, the Combiner Hunters, and the KRE-O Class of ’85 set.

Continue reading Official Details on SDCC 15 Hasbro Transformers Exclusives