Category: Site News

Hasbro Inc. will showcase the figures from its iconic TRANSFORMERS brand though MAY MAYHEM, a new fan initiative spotlighting the hot new TRANSFORMERS GENERATIONS: COMBINER WARS line. MAY MAYHEM kicks off with a special retail event, launching today through notable online retailers, allowing fans to purchase AERIALBOT QUICKSLINGER and STUNTICON BRAKE-NECK figures from the COMBINER WARS line, and continues fan participation, multi-platform storytelling and online promotions throughout the month of May. Continue reading May Mayhem Officially Kicks Off

In case you didn’t see the results of our voting, here is a breakdown of the top-3 lists for the Hall of Fame.

FAVORITE TRANSFORMERS CHARACTER (Fictional Robot Character)
1. Barricade (movie)
2. Ravage
3. Blackarachnia

BEST COMBINER ROBOT (Fictional Robot Character)
1. Rail Racer
2. Predaking
3. Bruticus

BEST MUSICAL ACT USED IN TRANSFORMERS BRANDED PRODUCTION (REAL-LIFE HUMANS)
1. Weird Al Yankovic
2. Vince DiCola
3. NRG

The Hasbro Transformers panel for San Diego Comic Con International 2014 began Thursday the 24th promptly at 11am. The dais included Hasbro’s director of marketing Jerry Jivoin, senior manager Sarah Carroll, and product designer Sean Isabella.

Sarah started the panel off with Rescue Bots, focusing on Dinobots this year, a bit of a tie in with the movies.

Other kid-focused items include Hero Mashers, Battle Masters (the puppet-like Rock’em Sock’em Robots-type toy), KreO Battle changers (the first KreO sets that convert without being taken apart, 75-85 pieces each set, this November, Optimus, Grimlock, Starscream, and Bumblebee), Angry Birds Transformers which is coming out this fall (with 2 ways to play: Telepods figures that actually transform and beam into the game, and Jenga Race & Crash), the movie line kid toys like Stomp and Chomp Grimlock – an item Jerry says challenges every other toy company out there for Toy of the Year, but he admits he might be biased, and Construct Bots.

Generations showed off everything for 2014 already, so reveals for 2015 will come later in the panel. Continue reading SDCC 14 Hasbro Transformers Panel Coverage

During Botcon 2014′s second day, Saturday, June 21st, the Hasbro Transformers brand hosted an outstanding panel showing off new products. This year’s slideshow images are already available in a gallery, here are the details given on each release mentioned during the slideshow for Generations, Age of Extinction, and more Transformers brands.

On the panel were Ben Montano, brand development; Lenny Panzica, senior product designer; Mark Maher, paint; Bill Paukert and John Warden, product design managers; and Mark Weber, global brand development manager.

Hasbro wanted to congratulate the Generations line for finding a strong enough audience to stick around during a movie year and thus “not getting pushed around by Michael Bay.” While there were just 9 collector figures in 2012, 2013 brought 54 and 2014 will bring 73. Continue reading Botcon 2014: Hasbro Panel Write-Up

On Botcon 2014’s final day, Sunday, June 22nd, IDW Comics was the focus of an impressive panel. IDW publishes Transformers comics, including a pair of monthly ongoing books – Robots in Disguise (RID), and More than Meets the Eye (MTMTE) – as well as fan-choice character Windblade’s titular miniseries, and a semi-regular digital-first series which will be continuing soon with Primacy. This summer will also begin IDW’s crossover series, the wild new series Transformers vs. GI Joe. And a new limited-series online motion comic is starting up right now called Transformers: Punishment.

The panel included the most IDW talent every assembled on one stage, according to Transformers editor John Barber, saying that were the stage to collapse, there would be no more IDW Comics. Writer/editor John Barber, writer James Roberts, artist Andrew Griffith, writer Mairghread Scott, artist Sarah Stone, and artist Livio Ramondelli. Continue reading Botcon 2014: IDW Comics Panel Coverage