Hasbro\u00e2\u20ac\u2122s G.I. Joe brand joins forces with Toys For Tots and actor Dennis Quaid in an important holiday mission.\u00c2\u00a0 Buy a GI Joe movie toy between tomorrow and Nov 26th, and Hasbro will donate a new toy to the Marine Corps’ Toys For Tots charity.<\/p>\n
Over 14 million children live in poverty in the United States.\u00c2\u00a0 They need a hero this holiday season and here to answer the call of duty is the G.I. JOE brand from Hasbro (NYSE: HAS).<\/p>\n
Hasbro\u00e2\u20ac\u2122s G.I. JOE brand, the Marine Toys for Toys Foundation and actor Dennis Quaid are joining forces to help make this holiday season a little brighter for less fortunate children.\u00c2\u00a0 For every G.I. JOE: The Rise of Cobra <\/em>toy purchased at stores from November 11 through November 26 (Veteran\u00e2\u20ac\u2122s Day through Thanksgiving), Hasbro will donate a new toy (up to 300,000 toys with a minimum $3.99 value) to Toys for Tots.<\/p>\n Actor Dennis Quaid, who plays \u00e2\u20ac\u02dcGENERAL HAWK\u00e2\u20ac\u2122 in the 2009 blockbuster film G.I. JOE: The Rise of Cobra<\/em>, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, will voice a national radio spot, due to premier on Veteran\u00e2\u20ac\u2122s Day, November 11, to help raise awareness for this campaign and the positive impact The U.S. Marines and Toys for Tots make on the lives of children.<\/p>\n \u00e2\u20ac\u0153As long time supporters of Toys for Tots, we recognize and applaud the important work the organization does on behalf of economically disadvantaged children nationwide,\u00e2\u20ac\u009d said John Frascotti, Hasbro\u00e2\u20ac\u2122s Chief Marketing Officer.\u00c2\u00a0\u00e2\u20ac\u0153In working with Toys for Tots once again this year, they were very clear that new toys for the children they serve would be in greater need than ever during these difficult economic times, and we are pleased to step up and do our part.\u00e2\u20ac\u009d<\/p>\n \u00e2\u20ac\u0153We know this year will be especially hard on families as many have already started to significantly tighten the purse strings,\u00e2\u20ac\u009d said retired Marine Corps Major Bill Grein, USMC (Ret), vice president of marketing and development for the Marine Toys for Tots Foundation.\u00c2\u00a0 \u00e2\u20ac\u0153These families need a hero this holiday season and Hasbro is it.\u00c2\u00a0 Their generous gift of toys and games will enable us to deliver the magic of the holiday season to many of our nation\u00e2\u20ac\u2122s neediest children.\u00e2\u20ac\u009d<\/p>\n