HASBRO ANNOUNCES THE FIRST EVER \u00e2\u20ac\u0153TRANSFORMERS CYBERTRON CONVENTION\u00e2\u20ac\u009d IN CHINA<\/p>\n
The Largest Official Gathering of TRANSFORMERS Fans Starts Today at Landmark Brand Expo in Shanghai <\/p>\n
Hasbro is kicking off the start of the first ever official TRANSFORMERS fan convention to be held in Asia, \u00e2\u20ac\u0153TRANSFORMERS Cybertron Con,\u00e2\u20ac\u009d at the East Asia Exhibition Hall at the Shanghai World Expo. Building on the tremendous momentum and enthusiasm for Hasbro\u00e2\u20ac\u2122s popular brand around the world, the Company is presenting an extensive collection of historical TRANSFORMERS items from throughout the brand\u00e2\u20ac\u2122s 26 year history. In a visually stunning exhibit, Hasbro is welcoming fans to experience a wide variety of offerings from the brand\u00e2\u20ac\u2122s current toy line and entertainment.<\/p>\n
This \u00e2\u20ac\u0153history corridor\u00e2\u20ac\u009d will be featured in the central section of the expansive TRANSFORMERS Cybertron Convention footprint within the East Asia Exhibition Hall at the Shanghai World Expo. Within the corridor, visitors and fans can see the chronological progression of the TRANSFORMERS brand beginning with the classic \u00e2\u20ac\u0153Generation 1\u00e2\u20ac\u009d era. As fans proceed through they will be able to view extensive artwork and information about characters and stories from different eras of the brand from BEAST WARS to the most recent entertainment blockbuster movies and current HUNT FOR THE DECEPTICONS promotion.<\/p>\n
\u00e2\u20ac\u0153The first ever \u00e2\u20ac\u02dcTRANSFORMERS Cybertron Convention\u00e2\u20ac\u2122 in Shanghai is a testament to the global phenomenon that Hasbro\u00e2\u20ac\u2122s TRANSFORMERS brand has become over its twenty-six year history,\u00e2\u20ac\u009d said John Frascotti, Global Chief Marketing Officer Hasbro, Inc. \u00e2\u20ac\u0153We\u00e2\u20ac\u2122re thrilled to welcome tens of thousands of fans to this unprecedented convention to celebrate the stories, characters, art, action figures and entertainment surrounding the TRANSFORMERS franchise.\u00e2\u20ac\u009d<\/p>\n
In addition to the historical retrospective, the first \u00e2\u20ac\u0153TRANSFORMERS Cybertron Convention\u00e2\u20ac\u009d will feature a wide variety of displays, interactive experiences and special events. TRANSFORMERS brand leaders and designers from Hasbro\u00e2\u20ac\u2122s global headquarters in Pawtucket, Rhode Island will also be in attendance to meet with fans and attend special events and panel discussions. In all, over two thousand TRANSFORMERS action figures will be on display and the retrospective will feature TRANSFORMERS artwork including figure designs, cartoon animation and comics. Some artwork featured will have been previously unreleased prior to the convention.<\/p>\n
In addition to expert panels and the historical retrospective, special events and exhibits will include:<\/p>\n
* An opening ceremony where Hasbro will unveil a 23-foot tall BUMBLEBEE character statue, one of the largest TRANSFORMERS statues ever, made for the TRANSFORMERS Cybertron Convention.
\n* A \u00e2\u20ac\u0153grafitti wall\u00e2\u20ac\u009d featuring TRANSFORMERS characters in the Shanghai East Asia Exhibition Hall.
\n* Demonstrations of the recently released Transformers: War for Cybertron video game from Activision.
\n* TRANSFORMERS drawing classes for attendees (at select times).
\n* Three-dimensional action figure dioramas capturing scenes from popular TRANSFORMERS entertainment including the blockbuster movies and 1980\u00e2\u20ac\u2122s animated series.
\n* TRANSFORMERS Challenge competitions testing attendees skills at converting TRANSFORMERS action figures from \u00e2\u20ac\u0153robot\u00e2\u20ac\u009d to \u00e2\u20ac\u0153vehicle\u00e2\u20ac\u009d modes.<\/p>\n
The TRANSFORMERS Cybertron Convention starts today, Friday, July 30 and ends on Tuesday, August 3. For more information about the convention, fans can visit http:\/\/ad.sh.sohu.com\/transformers\/\/index.html<\/a>. For more information about the TRANSFORMERS brand, fans can visit www.TRANSFORMERS.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" HASBRO ANNOUNCES THE FIRST EVER \u00e2\u20ac\u0153TRANSFORMERS CYBERTRON CONVENTION\u00e2\u20ac\u009d IN CHINA The Largest Official Gathering of TRANSFORMERS Fans Starts Today at Landmark Brand Expo in Shanghai<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","hentry","category-international","category-toysandcollectibles"],"_links":{"self":[{"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":4,"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"predecessor-version":[{"id":1037,"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/posts\/1032\/revisions\/1037"}],"wp:attachment":[{"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tfviews.com\/news\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}