Is Cyberverse Cmdrs going to affect higher pricepoint sales?
Posted: Wed Jun 22, 2011 8:18 pm
I just typed a sighting on Voyager Sentinel Prime (Hasbrotoyshop.com) and realized that part of the reason I wasn't remotely tempted to get that figure was because of the Cyberverse Commander figure I bought last week. There was zero chance I'd pull the trigger on the Leader Class figure, but Deluxe and Voyager classes are generally my TF collecting bread & butter, so I was surprised when I realized Voyager Sentinel wasn't even triggering consideration in my book.
With the "Legends" size, and now "Legion" under the Cyberverse brand, I really get no satisfaction at all out of those figures, I think they're generally making too many compromises to be enjoyable in any way. They're too expensive to be fun to collect the way Minicons were, and they're generally not as satisfying to play with either.
But Cyberverse Commanders are intended for Star Wars-like collecting, hitting that $8 pricepoint the same way Star Wars 3.75" figures do, delivering a mix of decent sculpting, paint, articulation, displayability, and accessories (the accessories have been hit-or-miss with Cyberverse though). They aren't home runs, any of them, but they do seem to satisfy for display and play, despite being way less product than Deluxe at only a few dollars less. And I have run out of space, so smaller is helpful too.
So, is the Commander pricepoint going to cannibalize sales for larger figures like Voyager and Leader Class? I don't expect it'll hurt Deluxe, of course, since that's the brand's bread & butter.
With the "Legends" size, and now "Legion" under the Cyberverse brand, I really get no satisfaction at all out of those figures, I think they're generally making too many compromises to be enjoyable in any way. They're too expensive to be fun to collect the way Minicons were, and they're generally not as satisfying to play with either.
But Cyberverse Commanders are intended for Star Wars-like collecting, hitting that $8 pricepoint the same way Star Wars 3.75" figures do, delivering a mix of decent sculpting, paint, articulation, displayability, and accessories (the accessories have been hit-or-miss with Cyberverse though). They aren't home runs, any of them, but they do seem to satisfy for display and play, despite being way less product than Deluxe at only a few dollars less. And I have run out of space, so smaller is helpful too.
So, is the Commander pricepoint going to cannibalize sales for larger figures like Voyager and Leader Class? I don't expect it'll hurt Deluxe, of course, since that's the brand's bread & butter.