TFViews questions for Hasbro, round 2
Posted: Wed Nov 12, 2008 11:45 am
With the ability to send in 5 questions every 2 months, we welcome everybody's participation. Please feel free to suggest new questions, and voice your opinion in favor of existing potential questions posted here. This month's deadline is November 30th...
Potential questions:
Potential questions:
- - Light-piping has been part of the Transformers line for quite a while now, but some figures appear to be designed for light-piping and then have these light-pipe designs circumvented through opaque materials or even paint. Why has the extensive use of light-piping been abandoned as a line-wide gimmick? Why are some uses designed, even cast in translucent plastic, and then painted over?
- - With the tech-specs, who generally writes these? What is the process for writing tech-specs? Where does consistency within the theme of that line fall into the level of importance? Where does holding onto old copyrights fall there? Or are those and other issues largely up to the discretion of the writer?
- - Does the TF team at Hasbro ever read fans' online toy reviews, and if so, what do they think about them? Are there times when a review will praise a toy that the designer wasn't expecting? What about criticisms, how are those taken? What could be better in reviews out there?
- - What criteria guides the team to determine the size class that a particular character is assigned? Good examples of this are Universe Powerglide being an Ultra, Movie Bonecrusher a Deluxe, the upcoming Universe Jazz and Red Alert being just Legends. So what goes into that process for specific characters?
- - Over the past 8 years or so, a lot of molds have been given new life in the form of repaints and reissues and even the occasional remold (Classics Starscream is epic in this department, enjoying all 3 situations), but like all tooling, after a while, time and use can take its toll causing mold damage. Hasbro's Star Wars brand even had to make an all-new Millennium Falcon after their previous tooling completely died. What efforts, if any, has Hasbro taken to ensure that the molds for newer figures will continue to enjoy use down the road rather than fail and lose that toy design to the ages? Are master toolings made which aren't used for production runs, or perhaps tooling is generated from computer files that can be recreated time and time again?
- - First off, let us make clear that we do understand that repaints are part of Hasbro's business model, and that aspect is often factored into a new mold's budgeting, they are somewhat necessary to make the line happen. That said, why does Hasbro keep making many repaints as the same character, such as Animated Ultra Magnus and Megatron, rather than giving those repaints a new identity? While it might make sense for major characters like Optimus Prime and Bulkhead, something like Movie Jungle Bonecrusher could just as easily have been someone else, right?