But do they really? Comic book readership is already shrinking, and has been for years. Does alienating a built-in fan base really make sense?
It does if the idea is to gain new readers rather than pandering to a demographic stereotypically, (and not completely without reason), know for not liking change.
The book and character had been rejuvenated and sales boosted in the past without such drastic moves.
The other big rejuvenation was "Hard Travelling Heroes". Like that arc or hate it, it was a desperate move that DC thought would fail miserably. Yes, it did fantastically well. But, it was a desperate, and drastic, move. It established politics as a factor not just for the characters, but for the setting. Speedy was made into a joke that we still laugh at today.
I am not a fan of that arc, but it was drastic. And, it did work.
Should Spider-Man start snapping the necks of criminals? Should Superman conquer the Earth because he knows best and he's going to put an end to crime and war? Do we really want to see these iconic characters cross the line? I certainly don't.
If it is worth them crossing the line, then yes. I do want them to cross the line. Hell, I want them to blow the damned line away.
And, when they cross the line, it needs to stay crossed outside of a full reboot. ("Elseworlds" and "What Ifs" are a good way to deal with some of this. Writers get to toy with ideas, such as the moral hazard in "Red Son", with no need for ramifications or to undo the story later.)
If the character has had decades of successful sales, it certainly should be a factor. Throwing out a proven and valuable property isn't a good idea. And as I mentioned above, there's always the danger of alienating the loyal buyers, something I dont' think any comic book publisher can afford to do.
But, if the value is consistently diminishing, something needs to be done. The thing that saved comics this past decade was not panding to the most insular parts of the base. It was comic reaching out into the mainstream and pulling in *new* readers from there.
Has this resulted in some bad comics? "Identity Crisis" says "hell yeah". But, it has also done more to help the industry than any magical status quo that must not be violated for any reason.
I'm somewhat amused at myself for still debating this 15 years after it happened. But in a larger sense this is the ongoing problem that comic books all face, isn't it? ET was just one example. How long can characters exist before telling new stories about them becomes more and more difficult? Is there really anything new for Superman or Batman to do that hasn't been done before? Probably not.
Never say "never" on this sort of thing though. Had you asked me even 2 years ago if we could have had TF comics as good as AHM or Wreckers, I would have laughed at you. I would have jumped on a bus, come down to your house and laughed at you.
Then, you could have driven up to Boston and laughed at me.
Had somebody told me 3 years ago that a Bendis written book featuring Norman Osborn, (a character that I had bad associations with, and had never seen used well beyond a shock story), would not only be on my regular pull-list, but also my favorite book...and damned well written, I would bet hard money against it.
But, in order to get those new stories and apply the characters to new ideas, writers need the freedom to innovate. "Elseworlds" type stories are good for this. But, the innovations are devalued if they happen and are consistently undone in context.
There's only so much room to vary that formula before the writers get away from what makes the character popular, and so they're forced to go back to what works. Characters slowly change with the times to reflect the attitudes of society and the readers (hence the difference between 60's Batman and 90s Batman, to re-use an example), but that doesn't mean unlimited freedom.
In theory, the idea should be that the characters and settings should cheange, which keeps unpopular things from sticking. But, there is a difference between "change" and "changing back".
Superman being an energy thing was so obviously an event at the time it happened that nobody thought it was going to stick. I recall the sentiment being annoyance more than anything else. DC was trying to maintain artificial momentum post "Action Comics" #500. Readers were wondering if/why they should bother more than anything else.
I'm not sure how much permanent and meaningful change we can or should expect from comics. The books and characters tend to evolve organically, and any sudden sharp turns in direction tend to do more harm than good. The editors took the plunge and made a drastic change to Green Lantern, and it resulted in a new character and stronger sales. But it also resulted in a split fan base and a vastly more limited story potential. In some ways it was certainly a bold move, but it also had major downsides.
Comics can have meaningful progression. Nightwing is a good example of this, as is Wally West. And, neither of those things would have happened if not for serious changes to iconic titles. (Well, "Flash" has always been a second tier character, but you get the idea.)
The changes to "Green Lantern" did not limit story potential. There would still be plenty of stories to tell. Perhaps Kyle and Ganthet, (each one of a kind), could attempt building a *new* Corps with *new* members. Arcs showing Kyle's attempts at keeping order on his own would have been a *new* possibiiity that the old status quo would not have allowed.
Barry Allen's death was so freighted with meaning that undoing reduced much of the past 20+ years to hype.
Dom
-because Ted Kord's death matters oh so much.