AHM focused on leadership and organizational behavior. You could take the TFs out and replace them with other characters, and the story would still work. By "ideas" I mean "concepts and themes that are not specific to a genre or franchise".What ideas? I really didn't see much of anything going on in this series before it goes back to the classic "giant robot toy death match". It started out with some promise but didn't follow up on any of it.
What did you think was promising at the beginning of the series?
If we assume that IDW editorial wanted a change in direction for the TF books, then continuity would have been secondary to making whatever changes they deemed necessary. There is plenty of precedent in the industry for this. DC's (often fumbled) reboots in the 90s come to mind. For about a year after CoIE, there were plenty of little hiccups, mostly with Superman and Hawkman. Byrne's reboot in "Man of Steel" is a clean start, but there are post-CoIE stories that it does not fit with. (Those stories were assumed to have been written out post-hoc.) Continuity issues with Hawkman are a running joke now.Given these books are supposed to be in the same continuity as the previous stories, there is no excuse for there to be such errors. Besides that, it doesn't make sense for the editorial directive to blatantly ignore those errors only to go back with the Coda issues to try and fix it. More likely, they went with what ever McCarthy wrote, and when fans started to complain about the continuity errors, decided to try and fix it with Coda.
Marvel had plenty of these problems as well, even during their peak in the 80s. But, by the time you and I started reading comic (mid-80s in my case, I am guessing a bit later in yours), it was an article of faith that Marvel (under the direction of Shooter and Gruenwald) would have a plan to fix the errors.
I agree that many companies play fast on loose with consistency. DC almost makes sport of it now. But, by "stuff what happens" I am talking about events in the comic. Perfect consistency is all but impossible. And, if a writer has an actual idea-based story, then the errors are forgivable (so long as they are reconciled in context later) in the interest of getting that story out. Obviously, this sort of thing cannot be taken too far, lest we get books like "Countdown" or "Final Crisis", which are more excercises in DC proving how smart a company it is than actually telling a story of some kind.
Sparky, at their sales numbers of "Revelations"? And, when exaclty did "Devastation" hit shelves? I am assuming the jump in AHM numbers is due in part to the movie. (Of course, I do not peg sales to quality.) If the jump in numbers is due to the movie, then those numbers should probably interpolated down, similar to the way that nobody in their right mind buys the idea that the sales of a hyped first issue of anyting are really predictive of later sales.
Of course, if we assume that IDW mandated changes in the face of lower than desirable sales, then we have to assume that the plan failed based on the numbers Sparky presents.
"Blackest Night" is a stock DC event, with Black Hand filing the role of Superboy Prime or Parallax in speaking for readers who dare to call DC out on publishing trash, (even when DC admits it is trash). Johns basically planned a big ZOMFG event from the moment he started ruining the GL books.
And, as important as continuity/consistency is, staying power is also important. "Blackest Night" is going to undo a fair amount of the "OMFG things will change forever" events from the last few years. And, does anybody really think that any of the "big changes" from "Blackest Night" will stick for more than 2 years (if even that long)?
I know what "Ultimate" (Spidey, that Avengers book called "Ultimates", and the rest) was supposed to be. But, Marvel published "new readers" books that were not "new reader" (youngster) friendly. They started off on the right track, but jumped the track fairly quickly. In about 10 years, "Ultimate" has as much baggage as any other mainline set of books. The big events like "Ultimatum" are intended to draw in new readers, but there is nothing to distinguish the "Ultimate" books from anything else on the shelves, as they are just stock capes and tights books. Even if somebody likes the genre, there is nothing about "Ultimate" to draw people (of any age) in.
Still, I am not sure it is fair to blame Loeb for the problems the line is having. Many of the problems with the "Ultimate" books are related more to the structure of the line and the direction given by editors than they are to anything the writers are doing.
Aside from a few examples, like the Vision, most of the "Ultimate" characters are idiomatically the same as their 616 name-sakes. And, when Gwen Stacy showed up in "Ultimate Spiderman", it was just so they could kill her off....just like in the old comics.
Dom
-still not sure what is worse, Meltzer's handling of Sue Dibny or JMS' handling of Gwen Stacy....