Some people are taking this week's issue of "Stormwatch" as another sign of bad planning by DC. (It apparently involves a retcon of a significant amount of the last year and half's worth of comics.) But, it is the beginning of a new arc, so nothing is definite yet.
From the article:
Then patterns started where rewrites and new art were being requested, almost entirely without pay. There was an expression that used to be used internally: "combat pay." It meant that if you had work approved and completed, but editorial decided to make a major shift, there was an expectation that you'd be paid for your time. That stopped. Many, many rewrites and redraws were requested.
Yikes.
Everybody puts in a little unpaid overtime when needed. But, this sounds like Wal*Mart level "shift-splitting". The fact that the unpaid OT was likely the result of poor editorial/corporate planning only makes it worse.
A new pattern developed. Creators would get overviews approved, scripts would get written, art would be produced, then everything was asked to be redone. It kept happening a lot. It is different for every creator and each book. But that was (and is) the general pattern.
This was happening even after books were published, as evidenced by the "Robin" to "Red Robin" name change in "Titans".
The pressure to compete with Marvel is enormous. DC tasted the nectar of dominant sales in those early months of the 52, they want to be on top, this is why the cracks are so visible. Batman is their most reliable weapon and they are expanding the character to a breaking point in order to generate better sales and market share. The rest of their catalogue that does not feature Batman is a difficult sell to the public so everything is scrutinized in order to maximize sales potential.
That is from Liefeld.
LIEFELD.
The issue seems to be that DC forgot how the market really works. Resets and similar jumping on points always boost sales for an issue or two. Then, sales sink down to what they naturally will be. Curiosity sells single issues. But, curiosity is *not* the same as interest. Curiousity got me to flip-through and purchase more than a few of Marvel's "NOW" books. People who do not have the option to flip through a book are more likely to buy it. But, that does not obligate them to buy the next issue.
But, certain books (such as "Captain Atom") fill unique spots in the market and will attract readers consistently. In some cases, those might be the main (or even only) book those readers are in for. (This has happened to me over the years.) Cancelling those books might drive some readers out permanently.
As most people see it, (and there is evidence), DC went in to "Flashpoint" with minimal planning and no clear expectations. The "5 year window" was intuitively contradicted by the fact that the "Batman" books had more implied history than that 5 years allowed for, even allowing for significant back-writing. (Given how high profile the bat-franchise was, and that it was not changing, one might have expected DC editorial to accomodate it more cleanly.) One of the most problematic elements of "Batman" was Damien, who was killed off a few weeks ago. Why did DC keep the character around for only a year (despite the obvious potential for problems) when it would have been easier to write him out with "Flashpoint" and simply give Morrison a year or two of time to write something out of context with the rest of the books?
DC apparently had no clear expectations about sales. Did they really expect to have "issue 1" sales numbers month after month? Guys like Keith Giffen are all but guaranteed to sell a certain number of books. Even if those sales do not break records, they will keep people coming back. But, DC cancelled "OMAC" in the first round.
DC is making creative and editorial mistakes that they were smart enough to avoid in 1986.
I am currently in for 3 DC books, and "Team 7" is getting cancelled next month. I suspect that "Legends of the Dark Knight" (with its rotating creative teams" will have the least stable sales of all the bat-books, if not some of the least consistent over-all. I have to wonder how long DC will let that go on for. And, of course, there is "Earth 2". That is one of the few books that I am picking up for the "stuff what happens" value, specifically because it is so unpredictable. The minute DC cancels that book or changes it too much, I am out.
Dom
-hoping that if the rumours about "Age of Ultron" being a reset point are true, Marvel plans it better than DC has.