Marvel never set a finite life to the Ultimate comics though... The brand had been on the decline ever since the "Ultimatum" storyline. And as no one other than Bendis seemed to get the Ultimate universe at that point, only Ultimate Spider-Man remained it's big seller, eventually becoming the only remaining title. Not really any point to keep the brand going if it's only got one book left to it. But had the brand remained a strong seller, you can bet Marvel wouldn't have ended it.Shockwave wrote:Any ongoing narrative is going to develop baggage over time, which again is where I think the Ultimates books serve as a good example: Set a finite life to it. They just ended the Ultimates books after about 15 years and I think that's a good stopping point.
And even then, Marvel didn't end Ultimate completely. A few Ultimate characters are still going, having been transferred to the 616 universe following Secret Wars.
I wouldn't call the All Star books "universal" versions of the characters... Again, All Star Superman was very much based on the Golden Age Superman. And, well once you read it you'll see why it couldn't have been an ongoing. And Batman... I have no idea what Miller was going for with that Batman.All Star is a similarly good idea utilizing "universal" versions of the characters (I like that description, it fits better than "iconic"). They could have had those as separate ongoings as well.
Why would they have to tell people anything directly like that? It's not exactly a secret the movies are based on comic books... I mean, it's like how the Transformers cartoons work as toy commercials. You see the characters, you enjoy the stories, you find more about them. Not to mention, Free Comic Book Day was created to coincide with the release of the first Spider-Man movie, and has generally been around the same time as a major comic book film release ever since.Yeah, the movies could be seen as ads for the comics, but I don't see that actually happening. It's not like the end of the movie has a shot that says "hey, you just watched this, now read the story that inspired it". That alone would probably boost sales a lot.