Re: Is a Generations Astrotrain Voyager toy needed? I think
Posted: Thu Feb 21, 2013 2:40 am
I dunno. For Prime, Optimus was only available as Cyberverse, Voyager, and a Weaponizer, if I'm not wrong.
Either way, something is making Hasbro keep doing them, and it doesn't seem like it'll be stopping anytime soon unless the brand functionally changes. I know most of us are from an older time in Transformers, where they were mostly selling us on a huge and populated universe--Optimus Prime didn't need multiple toys in multiple size classes because he was only slightly more important than Hot Shot or Scavenger or Jetfire. Now the brand has shifted, and it's more important (to them) to sell us on specific characters than it is to sell us on the brand itself. I think part of that is because, at least from 1996 to 2006, Transformers was largely a niche brand. It still sold exceptionally well, but it wasn't very known outside of toy circles. It wasn't as prominent in popular culture. Now, after the movie, everyone in America knows what Transformers are, and everybody knows who Optimus Prime and Bumblebee and Megatron are. And for a lot of those people--many of whom are mothers and fathers--all they *know* of the franchise is the movies and, maybe, Prime. Sometimes, it doesn't matter what a kid wants, but what an adult is willing to purchase.
If an uneducated (on the brand) father walks into Wal-Mart and sees Transformer toys, and sees a bunch of characters we all know and love--Wheeljack, Prowl, Galvatron, Astrotrain, Springer--but he doesn't recognize from the movies or the TV show, he could very well assume these are unimportant characters and decide to go look at them Bakugan thingers for Timmy instead. (Is Bakugan still popular? I don't even know anymore.) If he goes and grabs an Optimus Prime, or a Bumblebee, then that's a sale Hasbro has made in the Deluxe (or Voyager, or Cyberverse) price point that they otherwise wouldn't have made.
Also, retailers basically have Hasbro by the balls. If Hasbro tried to launch a new toyline with only one super-expensive Optimus Prime in it, in 2013, then Wal-Mart would probably refuse to stock Voyagers until there was an Optimus Prime in the assortment. This kind of thing has happened before. (The 2009 Cybertron Movie repaints were going to be in Universe 2.0 packaging and be G1 updates, until Wal-Mart decided they wanted them in Movie packaging because "movie toys sell better.")
Either way, something is making Hasbro keep doing them, and it doesn't seem like it'll be stopping anytime soon unless the brand functionally changes. I know most of us are from an older time in Transformers, where they were mostly selling us on a huge and populated universe--Optimus Prime didn't need multiple toys in multiple size classes because he was only slightly more important than Hot Shot or Scavenger or Jetfire. Now the brand has shifted, and it's more important (to them) to sell us on specific characters than it is to sell us on the brand itself. I think part of that is because, at least from 1996 to 2006, Transformers was largely a niche brand. It still sold exceptionally well, but it wasn't very known outside of toy circles. It wasn't as prominent in popular culture. Now, after the movie, everyone in America knows what Transformers are, and everybody knows who Optimus Prime and Bumblebee and Megatron are. And for a lot of those people--many of whom are mothers and fathers--all they *know* of the franchise is the movies and, maybe, Prime. Sometimes, it doesn't matter what a kid wants, but what an adult is willing to purchase.
If an uneducated (on the brand) father walks into Wal-Mart and sees Transformer toys, and sees a bunch of characters we all know and love--Wheeljack, Prowl, Galvatron, Astrotrain, Springer--but he doesn't recognize from the movies or the TV show, he could very well assume these are unimportant characters and decide to go look at them Bakugan thingers for Timmy instead. (Is Bakugan still popular? I don't even know anymore.) If he goes and grabs an Optimus Prime, or a Bumblebee, then that's a sale Hasbro has made in the Deluxe (or Voyager, or Cyberverse) price point that they otherwise wouldn't have made.
Also, retailers basically have Hasbro by the balls. If Hasbro tried to launch a new toyline with only one super-expensive Optimus Prime in it, in 2013, then Wal-Mart would probably refuse to stock Voyagers until there was an Optimus Prime in the assortment. This kind of thing has happened before. (The 2009 Cybertron Movie repaints were going to be in Universe 2.0 packaging and be G1 updates, until Wal-Mart decided they wanted them in Movie packaging because "movie toys sell better.")