http://rikdad.blogspot.com/2014/11/mult ... ssage.html
So, Morrison is a huge fan of the DC Silver Age, so they're the real heroes and other comics can't compare – is that the whole message? It's deeper and more specific than that, and Morrison's overarching message is why Earths based on the Marvel universes had to be the first ones to fall.
Morrison has increasingly used his comics to outline a real world threat to the genre. The Superdoom threat in Morrison's Action #9, a comic book shown in Multiversity, is described by one world's Lois Lane: "We sold out! They had 500 experts lined up, thinking in harmony to streamline the Superman brand for maximum cross-spectrum, wide platform appeal. They built a violent, troubled, faceless anti-hero, concealing a tragic secret life, a global marketing icon." In Action #17, Superdoom describes itself to Superman as, "An unstoppable killer franchise from a parallel reality. A thought that gets bigger the more you think of it. The thought of a Superman better than you! The thought of a bigger Superman. A stronger, more ruthless Superman. … powered by a simple corporate directive: Annihilate the competition! … Your replacement." The idea is also articulated by Mandraak in Superman Beyond and Final Crisis but not as clearly as in Action. And in Superman Beyond, it is explained that this threat can be beaten by a better idea, the story of a child rocketed to Earth from a doomed planet.
These Action issues are a direct prequel to Multiversity. We see Calvin Ellis, the Superman of Earth-23 in both Action and Multiversity, and we see four different Earths (including two or three Luthors and Earth 20's Doc Fate) build the Transmatter Symphonic Array, a multicolored device that acts as an interdimensional portal through which this threat attacks. In three cases, we're told that the Transmatter Symphonic Array is built by someone using instructions that came to them in a dream. Another one suddenly appears in front of Chris Kent in Alexis Luthor's apartment and was perhaps built by her. That is the science fiction explanation of the interdimensional threat, but Morrison's metatextual message is laid out in the nature of Superdoom: Replacing the pure, noble heroes with violent, troubled anti-heroes, stronger and more ruthless, designed to appeal to a broader audience.
Apocalypse as a Metaphor
"Violent, troubled, anti-hero" describes almost perfectly the qualities that brought on the downfall of Earth-20, Earth-16, and Earths 7 and 8, in that order.
Violent: The Society of Super-Heroes represents the pre-Silver Age, pre-Justice League DC, with two Justice Society heroes and the Blackhawks. The issue begins with very specific articulation of vows not to kill by the Atom and the Immortal Man. Soon, their universe is beset by threats which throw the far future of comics at it: The Green Lantern storyline accelerates into the future with the Alan Scott role and uniform (1940) on Abin Sur (1959) fighting Sinestro (1960s) and Parallax (2000s). Vandal Savage from Earth-40 arrives and knows that to attack this world, he must make them kill. This is a fate that already befell Earth-40 itself, as the meteorite that gave Vandal Savage his immortality was used as a murder weapon, whereas on Earth-20 this did not occur and the rock became a holy relic. As threats from later eras of fiction arrive (Lady Shiva, zombies), the pulp heroes from the past abandon their principles. First the Atom kills Blockbuster with the Deadly Atom Punch, which fells his enemy but makes him stagger at how he abandoned his principles. The Blackhawks kill Lady Shiva, and then the Immortal Man kills Vandal Savage. This directly attracts the threat of the infected Nix Uotan, the sign that their universe has become tainted by the things that Superdoom proclaimed itself to be. The Society of Super-Heroes (and by extension, the Golden Age Justice Society that it was based upon) has no place in a world where heroes are killers. And which Golden Age / Justice Society characters are absent from this Earth? There is no Superman, no Batman, no Wonder Woman, and no Flash. Those are the characters that might have saved them, but are absent until the Multiversal Justice League arrives.
Troubled: The Just, the supeheroes of Earth-16, represent the post-Justice League DC characters, as they arose from about 1983 onward. The goodness of these superheroes dies not with a bang but a whimper. There are analogues of the Silver Age Justice League, but they are all replacements who are incapable of action. Their Superman, Chris Kent, is an ineffectual successor to Superman, not his equivalent like Calvin Ellis, the Superman of Earth-23. The best of them, Damian Wayne, is trying to rise to the occasion, but he admits that he's not the world's greatest detective, but the son of the world's greatest detective. Their Superman is ineffectual and their Justice League only play-acts battles. Like the Lois Lane who spawned Superdoom, they sold out. They come under a form of psychic attack via comic books and movies. Their Megamorpho commits suicide. Kyle Rayner is suddenly paralyzed by memories of the murder of his girlfriend. They lack a real Superman, Batman, Wonder Woman, or Flash to save them. Like Earth-20, they have a version of Green Lantern, but not the real thing, whether that be Alan Scott or Hal Jordan.
The process of ruination, Morrison is saying, starts with Marvel, then spreads to DC's pre-Silver Age and post-Silver Age. In successive one-shots, Morrison will likely show how the much smaller universes of Charlton (already pretty well wrecked by Alan Moore's Watchmen), Fawcett (recall the ruined and depraved Mary Marvel from Final Crisis and Tawky Tawny in Final Crisis suddenly and savagely killing Kalibak), and Quality (the Freedom Fighters as crushed by a Nazi Superman) had no hope of surviving in the face of such an onslaught.
Morrison's overall message seems to be: Comics are on a downward slide. Superheroes have gained great new popularity in other media (when five members of the JLA visited Earth Prime to meet Ultraa in JLA #153, almost nobody recognized them; in 2014, those JLA characters are all the subjects of current or recent TV shows and movies; everybody would recognize them). And this larger world of new readers, players, and viewers is The Gentry (note that its signature character is essentially a big eyeball). They will spend big money on movies and video games and this money will bring the whole genre down. Echoing the Gentry's comment that Nix Uotan can give himself up instead of Thunderer, Marvel will be destroyed by pandering to these forces unless DC wins the competition by pandering to it more.
