Questions for Hasbro's Transformers team

A general discussion forum, plus hauls and silly games.
User avatar
JediTricks
Site Admin
Posts: 3851
Joined: Thu Jul 17, 2008 12:17 pm
Location: LA, CA, USA

Re: Questions for Hasbro's Transformers team

Post by JediTricks »

As I've written a lot of Q&A for the Star Wars Hasbro team, I'm going to try to work with the current batch of questions. Also, please don't feel you have to be too diplomatic, I want to take a respectful tone but not kiss ass, I've done hard-hitting questions with Hasbro SW in the past, so I think we can do that here as well if need be.
  • With the current TF:Universe packaging, we appreciate the return to character box art, but why is it that nearly all of the art for the characters share the same face? Some fans have said they felt the look was static, lifeless, even creepy; and they don't really match the faces of the figures within. So what's the story with this boxart?
    (I'm inclined to ask this as I am very curious about it)
How far in advance are redecos of new figures generally planned? Does planning these in advance mean the figure can have a larger budget than others? Universe Sunstreaker and Prowl, for example, with their multiple built-in redecos, got to keep their translucent parts while Tankor had his cut.
I'm not going to keep this as-is only because we know for sure that a big part of Hasbro's business model is about redeco potential being factored into mold costs. It occurs in TF, SW, GI Joe, Mr Potato-head, pretty much everything they do tries to follow this business model going back almost 50 years to the original Mr Potato-head and GI Joe.

That said, if you can rework the question to ask the timeline issue, I'll consider that part.

I'm also curious why they act strangely with light-piping, it can't always be about costs because sometimes they'll actually pay more to paint over it. ... and then I saw your 3rd question. :p
While the current team may not be able to answer this, Beast Wars had a lot of figures that were clearly designed to have lightpiping, but did not end up with it. Some of these figures, like Dinobot and Waspinator, had semi-translucent parts anyway. The G2 Flipchangers used for Machine Wars (Hoist, Mirage, Megatron, OtherJet) suffered the same fate, but had this restored for later releases - whereas the beasts did not. Why was lightpiping abandoned as a practically line-wide gimmick?
How's this...
  • Light-piping has been part of the Transformers line for quite a while now, but some figures appear to be designed for light-piping and then have these light-pipe designs circumvented through opaque materials or even paint. Why has the extensive use of light-piping been abandoned as a line-wide gimmick? Why are some uses designed, even cast in translucent plastic, and then painted over?
Is there any information available on who the non-Megatron jet mould used in Machine Wars and onward was originally intended to be? Unlike the other three moulds, it's not clearly a previous character.
Skywarp/Thundercracker? That one always reminded me of Dreadwing (the only G2 figure I own).
A vague question, but are there any surprising examples where ambitious design elements didn't clear the budgeting? While Energon Ironhide and Cliffjumper suffered obviously for losing their translucent parts (Not to dwell on translucent parts, but..) Cybertron Optimus Prime's cancelled spare tire weapons were a surprise. Some have speculated that Vector Prime, for example, was originally intended to contain a light gimmick.
I can't imagine how they'd answer this one because there are TONS of designs that don't get used, but I'll give it a shot with the following rework:
  • Are there any surprising examples where ambitious design elements came close but didn't clear budget? There's always the loss of translucent parts, but there's also stuff like Cybertron Optimus Prime's spare tire weapons, and many have speculated that the Vector Prime figure's chest was supposed to contain an electronic light gimmick to shine through the Cyber Keys (any truth to that one?).
Also, on Cybertron Prime's weapons, could you give me a little more info on that? I'm not familiar with it, I remember seeing early designs for him but I just don't remember those, it's been a while.

Does the design team read toy reviews?
I may hold onto that for a later round, and maybe flesh it out a little more, ask what they think when they do, or why they don't. It depends on what does get included here.

Dominic wrote:I recommend we move this to the general forums, as it could easily cross more than one line.

Dom
-has a few questions to post later.
Done!
BWprowl wrote:I've got one:

It's generally assumed that the toys are designed first, and that those designs are then adopted for the other media (Cartoon, Comics, etc.). With Animated though, it seems that this might not be the case. How were the designs for Animated handled? Were the toy designs worked out in tandem with the cartoon designers? Or was it some other process?

Someone else could probably word that more gracefully and open-ended than I did...
The movie fits into this very badly, originally I was going to put it in "other media" and then I realized we already knew the answer there to some degree. I am curious but also concerned that asking about how that works with the movie will overwhelm the question. How's this?
  • Although this has been bandied about for a while, we're hoping to finally get a definitive answer for TF: Animated on this. With TF, it's generally assumed that the toys are designed first, and that those designs are then adopted for the other media (Cartoon, Comics, etc.; the movie not withstanding). With TF: Animated though, it seems that this might not be the case. How were the designs for Animated handled, were the toy designs worked out in tandem with the cartoon designers, did the cartoon artists take their lead from the toy designs, or was it some other process?

Dom, I reworked your question a little, but I still feel like it could be meatier, wanna take another crack at it?
  • With the tech-specs, who writes these? Is there a specific process for writing them?
Got any more ideas for the following one? Also, they may mention the occasional DVD pack-in from the TF line, the GI Joe line has episodes of the Sunbow show on DVD pack-ins, do you want to confront this, work with the concept, or bulletproof the question from it by saying "aside from DVDs"?
  • With the GI Joe and Star Wars line, they are now offering content pack-ins such as comic-books. Is there any chance of getting something along those lines as a pack-in for Transformers sets?
onslaught86 wrote:
It's generally assumed that the toys are designed first, and that those designs are then adopted for the other media (Cartoon, Comics, etc.). With Animated though, it seems that this might not be the case. How were the designs for Animated handled? Were the toy designs worked out in tandem with the cartoon designers? Or was it some other process?
That one we know - for both the movie and Animated, they were designed as character models first. Animated's were specifically crafted to be very expressive, tailored characters - Prime would look every inch the cartoon hero stereotype shape, for example. Then they were tweaked to make it possible for Hasbro to design them as toys. It's why the movie and Animated toys have some odd engineering, I'd say, and aren't as all-round toylike, being more model-esque.
Could you source us for this please? I don't want to ask a question that's already been answered, yet at the same time I don't want to take a commonly-held misconception as a reason not to ask it.
-Who writes the specs? And, is there a process for it?
Forrest Lee writes the bios, last I heard, with the techspecs being done separately and then matched. There's obvious stat inflation abounding.
Ditto for that (source?), and even if we know who writes them asking about the process seems good.


I have a question of my own...
  • With the TF Crossovers line, we know that those brands (Star Wars and Marvel) design their TFs themselves with input from the TF team. How much input does the TF team give those brands in general, and what kinds of input is given there?

Ok, let's get some more questions coming gang!
Image
See, that one's a camcorder, that one's a camera, that one's a phone, and they're doing "Speak no evil, See no evil, Hear no evil", get it?
User avatar
Dominic
Supreme-Class
Posts: 9331
Joined: Thu Jul 17, 2008 12:55 pm
Location: Boston
Contact:

Re: Questions for Hasbro's Transformers team

Post by Dominic »

As far as the light-piping question, the light piping is not always painted over, as the clear plastic is just discarded for solid colors. We may want to re-word the question to reflect that.



Dom, I reworked your question a little, but I still feel like it could be meatier, wanna take another crack at it?

With the tech-specs, who writes these? Is there a specific process for writing them?
Got any more ideas for the following one? Also, they may mention the occasional DVD pack-in from the TF line, the GI Joe line has episodes of the Sunbow show on DVD pack-ins, do you want to confront this, work with the concept, or bulletproof the question from it by saying "aside from DVDs"?

With the GI Joe and Star Wars line, they are now offering content pack-ins such as comic-books. Is there any chance of getting something along those lines as a pack-in for Transformers sets?


I think we are getting comic-packs as Target exclusives. Still, it could not hurt to confirm this. And, I think those are all reprints. So, we coudl ask about new content.

As for my question:

What is the process for writing tech-specs? Is consistency with the theme of the line the first consideration? Is the need to hold onto old copy-rights the first consideration? Or, is the content largely determined at the discretion of the writer?

And, as for "Crossovers", have we asked about "GI Joe"?

Dom
User avatar
Onslaught Six
Supreme-Class
Posts: 7023
Joined: Fri Jul 18, 2008 6:49 am
Location: In front of my computer.
Contact:

Re: Questions for Hasbro's Transformers team

Post by Onslaught Six »

Dominic wrote:And, as for "Crossovers", have we asked about "GI Joe"?
We haven't, but the Joe fans have multiple times. The consensus seems to be "There's no market for these/Joe and TF fans don't seem to overlap/etc." Despite the question coming up multiple times, and such.

I think part of the reason they don't want to do so is because they'd feel pressured to make to-scale versions, meaning we'd end up with some pretty huge TFs in some cases--for example, the Mauler. Now, if they did smaller vehicles like the Armadillo (tank that came with Steeler) and add in a figure, I'm all for that.
BWprowl wrote:The internet having this many different words to describe nerdy folks is akin to the whole eskimos/ice situation, I would presume.
People spend so much time worrying about whether a figure is "mint" or not that they never stop to consider other flavours.
Image
User avatar
Dominic
Supreme-Class
Posts: 9331
Joined: Thu Jul 17, 2008 12:55 pm
Location: Boston
Contact:

Re: Questions for Hasbro's Transformers team

Post by Dominic »

Aside from the die-hard Joe fans, (who remember that magical and not entirely real time when the franchise was realistic), most fans of either would go for this.

I was thinking they could make smaller figures, similar to the old "Exo-Squad" or "MASK" toys.

Dom
User avatar
Onslaught Six
Supreme-Class
Posts: 7023
Joined: Fri Jul 18, 2008 6:49 am
Location: In front of my computer.
Contact:

Re: Questions for Hasbro's Transformers team

Post by Onslaught Six »

Ehh. That'd piss off the Joe fans in general, though, I'd imagine. I know 'I' wouldn't dig it.

Thinking about it, the HISS is a pretty decently-sized Ultra vehicle. ClaSlaught is in comparable size. I'd rather they were Megas, but if the designs were 'really' cool...
BWprowl wrote:The internet having this many different words to describe nerdy folks is akin to the whole eskimos/ice situation, I would presume.
People spend so much time worrying about whether a figure is "mint" or not that they never stop to consider other flavours.
Image
User avatar
andersonh1
Moderator
Posts: 6458
Joined: Fri Jul 18, 2008 3:22 pm
Location: South Carolina

Re: Questions for Hasbro's Transformers team

Post by andersonh1 »

Was Classics Galvatron was originally designed and intended to be an Ultra vehicle, and had to be scaled down? I know that Hasbro didn't want too many 'ultra, grey, armored vehicles' on the shelf at the same time, but does that mean that Galvatron was indeed intended to be Ultra at some point?
User avatar
JediTricks
Site Admin
Posts: 3851
Joined: Thu Jul 17, 2008 12:17 pm
Location: LA, CA, USA

Re: Questions for Hasbro's Transformers team

Post by JediTricks »

Dominic wrote:As far as the light-piping question, the light piping is not always painted over, as the clear plastic is just discarded for solid colors. We may want to re-word the question to reflect that.
That's the "opaque materials" I already had in there.
I think we are getting comic-packs as Target exclusives. Still, it could not hurt to confirm this. And, I think those are all reprints. So, we coudl ask about new content.
Good idea, how's this?
  • With the GI Joe and Star Wars line, they are now offering content pack-ins such as comic-books. The GI Joe line is even comissioning all-new comic books with some of their comic packs. Is there any chance of getting something along those lines as a pack-in for Transformers sets? If so, would it be reissued content, or possibly also all-new comics?
As for my question:

What is the process for writing tech-specs? Is consistency with the theme of the line the first consideration? Is the need to hold onto old copy-rights the first consideration? Or, is the content largely determined at the discretion of the writer?
Nice. I reworked it a tiny bit, LMK if it needs help:
  • What is the process for writing tech-specs? Where does consistency within the theme of that line fall into the level of importance? Where does holding onto old copyrights fall there? Or are those and other issues largely up to the discretion of the writer?
And, as for "Crossovers", have we asked about "GI Joe"?
Nobody's asked nothing yet, you want to craft me a question?
Onslaught Six wrote:We haven't, but the Joe fans have multiple times. The consensus seems to be "There's no market for these/Joe and TF fans don't seem to overlap/etc." Despite the question coming up multiple times, and such.
Ah, that's a good point then too because Crossovers aren't run by the main TF team, so it wouldn't even be a good idea to ask them, much less it already being covered. Still, if you guys want to put on pressure on the TF side of Hasbro, I'm willing to lead that charge.
I think part of the reason they don't want to do so is because they'd feel pressured to make to-scale versions, meaning we'd end up with some pretty huge TFs in some cases--for example, the Mauler. Now, if they did smaller vehicles like the Armadillo (tank that came with Steeler) and add in a figure, I'm all for that.
IMO, that's way outside their logic. More likely, they just don't see enough kids interested in the brand now and don't want to risk it. I wouldn't be surprised if their answer 180ed by the time the movie comes out.

andersonh1 wrote:Was Classics Galvatron was originally designed and intended to be an Ultra vehicle, and had to be scaled down? I know that Hasbro didn't want too many 'ultra, grey, armored vehicles' on the shelf at the same time, but does that mean that Galvatron was indeed intended to be Ultra at some point?
Ooh, good one! Let me pad it a little to round it out:
  • Was the recent Universe Galvatron originally designed to be an Ultra vehicle, and was scaled down? There seems to be a strong belief by fans on this one that the complex nature of the figure's design and transformation, not to mention the stature of the character himself, suggest that this mold was originally destined for a larger scale and then dialed back. Any truth to that?
Image
See, that one's a camcorder, that one's a camera, that one's a phone, and they're doing "Speak no evil, See no evil, Hear no evil", get it?
User avatar
JediTricks
Site Admin
Posts: 3851
Joined: Thu Jul 17, 2008 12:17 pm
Location: LA, CA, USA

Re: Questions for Hasbro's Transformers team

Post by JediTricks »

Ok, so here's the potential questions we have so far:
  1. - With the current TF:Universe packaging, we appreciate the return to character box art, but why is it that nearly all of the art for the characters share the same face? Some fans have said they felt the look was static, lifeless, even creepy; and they don't really match the faces of the figures within. So what's the story with this boxart?
    (I'm inclined to ask this as I am very curious about it)
  2. - Light-piping has been part of the Transformers line for quite a while now, but some figures appear to be designed for light-piping and then have these light-pipe designs circumvented through opaque materials or even paint. Why has the extensive use of light-piping been abandoned as a line-wide gimmick? Why are some uses designed, even cast in translucent plastic, and then painted over?
  3. - Are there any surprising examples where ambitious design elements came close but didn't clear budget? There's always the loss of translucent parts, but there's also stuff like Cybertron Optimus Prime's spare tire weapons, and many have speculated that the Vector Prime figure's chest was supposed to contain an electronic light gimmick to shine through the Cyber Keys (any truth to that one?).
  4. - Although this has been bandied about for a while, we're hoping to finally get a definitive answer for TF: Animated on this. With TF, it's generally assumed that the toys are designed first, and that those designs are then adopted for the other media (Cartoon, Comics, etc.; the movie not withstanding). With TF: Animated though, it seems that this might not be the case. How were the designs for Animated handled, were the toy designs worked out in tandem with the cartoon designers, did the cartoon artists take their lead from the toy designs, or was it some other process?
  5. - With the tech-specs, who generally writes these? What is the process for writing tech-specs? Where does consistency within the theme of that line fall into the level of importance? Where does holding onto old copyrights fall there? Or are those and other issues largely up to the discretion of the writer?
  6. - With the GI Joe and Star Wars line, they are now offering content pack-ins such as comic-books. The GI Joe line is even comissioning all-new comic books with some of their comic packs. Is there any chance of getting something along those lines as a pack-in for Transformers sets? If so, would it be reissued content, or possibly also all-new comics?
  7. - With the TF Crossovers line, we know that those brands (Star Wars and Marvel) design their TFs themselves with input from the TF team. How much input does the TF team give those brands in general, and what kinds of input is given there?
  8. - Was the recent Universe Galvatron originally designed to be an Ultra vehicle, and was scaled down? There seems to be a strong belief by fans on this one that the complex nature of the figure's design and transformation, not to mention the stature of the character himself, suggest that this mold was originally destined for a larger scale and then dialed back. Any truth to that?
So, which ones from this list so far do you think we should ask for this round?
Image
See, that one's a camcorder, that one's a camera, that one's a phone, and they're doing "Speak no evil, See no evil, Hear no evil", get it?
User avatar
Dominic
Supreme-Class
Posts: 9331
Joined: Thu Jul 17, 2008 12:55 pm
Location: Boston
Contact:

Re: Questions for Hasbro's Transformers team

Post by Dominic »

Looks good.

Dom
User avatar
JediTricks
Site Admin
Posts: 3851
Joined: Thu Jul 17, 2008 12:17 pm
Location: LA, CA, USA

Re: Questions for Hasbro's Transformers team

Post by JediTricks »

Keep in mind, I'm sending this in on Sunday night, so whatever feedback you have for this round gang, it's gotta be by then.
Image
See, that one's a camcorder, that one's a camera, that one's a phone, and they're doing "Speak no evil, See no evil, Hear no evil", get it?
Post Reply