TF Views

Really? This long? Transformers is a big fish in a small pond. Yeah it's an iconic one but it's not Star Wars-big, ya know? I'm impressed the license went here, it's surely not an obvious choice.

I don't think that so much; Hasbro has the Angry Birds license, so I think Prowl is more like "I'm shocked it took this long for Hasbro to find a way to shoehorn it in." TF is pretty undeniably Hasbro's biggest in-house brand at this point, at least in the boy's market. (I can't speak for how MLP is doing, but that's an entire other discussion.)